Impactful responsible advertising
STRIKE is an independent French creative agency founded by Jérôme Gonfond and Pierre Bellefleur in 2019, with the ambition of redefining the role our profession should play in shaping society and protecting our planet.
After years working within the WPP, Publicis, and HAVAS networks, we became more convinced than ever of the urgent need for brands to communicate and act more responsibly. This is why we chose to dedicate our expertise to ecological and social progress—first by supporting NGOs that work tirelessly to create a fairer world, such as Greenpeace, Handicap International, One, and Médecins du Monde, but also by guiding brands committed to making a positive impact. We have worked with But to champion the importance of diversity in France and with Placo to develop innovative energy renovation solutions. Our goal is to put our skills to work for brands and organizations that promote a more sustainable and responsible way of consuming.
Our commitments to Ethical Agency Alliance
- 1 /No collaboration with fossil fuel companies.
- 2 /Promotion of responsible campaigns that raise public awareness of climate and social issues.
- 3 /Reduction of the environmental impact of advertising productions by integrating processes based on ethics, responsibility, and humanity.
- 0%of French people believe that greenwashing is widespread
- 0%think that brands committed to the planet are lying.
(source : omnibus / Yougov)
With the proliferation of consensual messages, nobody pays attention anymore, and audiences become increasingly skeptical. At Strike, we believe there's always an extraordinary creative solution to be found, adapted to the setting and constraints. It's essential for brands to create content that captures the attention of their audiences. Messages that appeal to everyone's emotional intelligence, capable of surprising, making people laugh, or moving them.
An end to advertising harassment.
Every day, a person is confronted with thousands of advertising messages. They're stalked from the moment they wake up by radio messages, when they're brushing their teeth while listening to a podcast, by billboards on the street when they go to work, on social networks when they're resting... And all too often with pointless promo messages whose sole aim is repetition.
At Strike, we want people to consent to the way we talk with them. We want our work to respect audiences. We want people to feel concerned with our messages.
