Launched a year and a half ago, Time for the Planet is a non-profit citizen's movement aiming to create 100 companies to put an end to greenhouse gas emissions. Its ambition: to raise 1 billion euros to finance innovative projects capable of containing global warming. All innovations will be made public on an open-source basis, so that they can be fought on a global scale.
Less than 6 months after raising its first million, Time for the Planet now has more than 18,600 partners and over 3.6 million euros raised from citizens, local authorities, associations and companies of all sizes.
Building on its growing reputation in France, Time for the Planet is now tackling Europe to accelerate its global expansion. Accompanied by Strike agency (associated with the movement) and JCDecaux, the citizen financing tool is launching its first European campaign in England, Italy, Spain, Germany and Belgium.
Designed and produced by the Strike agency, 5 visuals featuring famous European monuments submerged in the face of rising waters (symbolizing the urgent need to act effectively and collectively) will be broadcast on digital billboards.
2021 is a crucial year in the development of Time for the Planet, as it will mark the launch of the first 3 companies aimed at tackling the environmental challenges identified. In addition, 5 innovations have already been pre-selected (according to fully transparent processes) by the fund's associates.
Advertiser: Time for the Planet
Advertiser manager: Bruno Peuvrier, Arthur Auboeuf
Creative Director: Jérôme Gonfond
Strategy Director: Pierre Bellefleur
Art director: Rémi Lascault
Design / Copywriting: Antoine Defaye